The article begins by introducing Alexandra Becket, a designer in the Fairfax District. After watching the movie, Becket returned to her studio and began sketching images that were influenced by the film she had just watched, "Trumpet shaped mushroom plants, glowing night foliage, floating jellyfish-these are my latest shapes and forms to reinterpret". Jewelry designer Martin Katz was also influenced by the film's underwater elements, "the visuals in the movie look like the sort of life you see on a coral reef".
Jean Paul Gaultier, Spring 2010
"I saw 'Avatar' and, like everyone, found it extraordinary. And from there, I began thinking of nature and ecology"
The film is being recognized by the fashion industry as the latest pop-culture touchstone. As stated by jewelry designer, Tarina Tarantino, "any designer or artist who sees it will be inspired either directly or subliminally". While the influence it has on designs might not be directly translated, it could contribute to the growing trend of dark minimalism that building before the film's release. Overall, the film is seen as having the potential to "train people's eye to appreciate visuals with a narrative behind it" and ultimately value the workmanship that goes into it.
In chapter 12, the concept of fantastic socialization is discussed. This refers to dressing in roles that could not be realistically played in the future, such as superheroes. Much like Avatar, we gain a lot of influence from fantasy films and characters because of their "otherworldly" appearance and super powers. Today we have events such as ComicCon that bring fantastic socialization to fruition through cosplay.
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